Sid Lall was given the responsibility of CEO of Royal Enfield in the year 2000. In 2006, he became the CEO and MD of Eicher Motors.
The story of Siddharth Lal needs to be told again and again. He ushered his family’s motorcycle business into a new dawn. Royal Enfield, which was rivaled by other two-wheeler companies with fuel-efficient products, created a new class of riders who prioritize performance over everything else.
Sid Lall was given the responsibility of CEO of Royal Enfield in the year 2000. In 2006, he became the CEO and MD of Eicher Motors. He closed 13 of the 15 family businesses and focused all his energy on reviving the Enfield brand.
In the year 2000, Chairman Vikram Lal advised the management to shut down Royal Enfield. However, Sid Lal stepped in and asked for some time to revive the business. He rode the bike for months and got to know the likes and dislikes of the riders. He improved the motorcycle according to the preferences of the youth of the country. He made the bullet accessible. Within two years, the brand saw a huge increase in sales.
Last year, the group’s profit for the quarter ending December 2022 was Rs 714 crore. In the last financial year, the company sold 8,34,895 motorcycles, the highest ever sales.
One of Sid Lal’s most famous decisions was when he sold his tractor business to Tractors & Farm Equipment Limited in 2005. Tractors were the first business that Eicher successfully executed.
To further rationalize the finances of the Group. He sold 46 percent of his truck business to Swedish giant Volvo Group in 2008.
He goes by the philosophy of less is more. This is the reason why it keeps the prices of its motorcycles very competitive.
Despite the high demand for the motorcycles, they never resorted to opportunistic pricing. His idea is to increase the margin by selling more motorcycles. Not only Bullet 350 and Classic 350, their company’s twin cylinder engines are quite popular both in India and the West.