Mumbai: Accelerating its efforts to expand access to high-quality entertainment for every Indian, Amazon today launched Prime Video Mobile Edition with the public enjoying a mobile-only plan at an amazing introductory price of just Rs 89. Will get an opportunity With this, India has become the first Amazon Prime country in the world to offer customers a mobile-only prime video plan. Powered by affordable data, the smartphone has become the nation’s favorite screen for entertainment.
Prime Video Mobile Edition is a single-user mobile-only plan that provides SD quality streaming to subscribers and is specifically designed for a mobile-first country like India. For this scheme, Prime Video has collaborated with Bharti Airtel (“Airtel”), India’s premier communication solution provider, for its first Prime Video Mobile Edition.
As part of the Prime Video Mobile Edition launch in India, all Airtel pre-paid packaged customers can avail free trial for 30 days by signing-up on Amazon from the Airtel Thanks App using their mobile number. After the 30-day free trial, Airtel customers can continue to enjoy Prime Video Mobile Edition via pre-paid recharge starting at an introductory price of Rs 89, with 28GB of 6GB data You can choose the Prime Video Mobile Edition for days or you can choose the 28-day validity pack of Rs 299 which includes Prime Video Mobile Edition with unlimited calls and 1.5 GB data access per day.
Talking about the launch, Amazon Prime Video’s Worldwide Vice President, Jay Marine shared, “India is one of our fastest-growing regions in the world with a very high consumption rate. Encouraged by this response, We want to double our offering to our Indian customers. Given the high mobile broadband penetration in the country, the mobile phone has become one of the most widely used streaming devices. With the launch of Prime Video Mobile Edition, We look forward to entertaining every Indian with our unique and original content. “
Amazon Prime Video India director and country general manager Gaurav Gandhi said, “Over the past 4 years, Prime Video has become the country’s most preferred premium streaming platform with viewership coming from over 4,300 towns and cities. We believe Is that the Mobile Edition plan will accelerate the adoption of Prime Video in India and allow a greater number of subscribers to access our popular entertainment content. This initiative by Amazon is not only designed to allow customers to choose more plans, But it will also be easy to subscribe to Prime Video with a mobile data plan through it. We are very happy to collaborate with Airtel as our first partner in India for Prime Video Mobile Edition.
Shashwat Sharma, Chief Marketing Officer, Bharti Airtel said, “At Airtel, we are always ready to provide a differentiated experience to our customers through our Airtel Thanks program. We are delighted to be a partner of quality digital entertainment in India with Amazon, leveraging the core strengths of the quality customers, best-in-class networks for air distribution and video. “
Sameer Batra, director of mobile business development from Amazon, shared the talk with Airtel on the collaboration, “We are delighted to have Airtel as our first roll-out partner for Prime Video Mobile Edition. This collaboration between Amazon and Airtel Will deepen strategic engagement. Smartphones powered by pre-paid connections and affordable data are ubiquitous for a large base of Indian customers – so Mobile Edition will make Prime Video synonymous with quality entertainment for this large customer group. All pre-paid customers in India look forward to expanding their service reach.”