23rd June 2022: Mafe Mobiles, one of the oldest home-grown Mobile phone brands in India is reckoning big on Indian Smart Phone business. The company has roped in Chiranjib Sarkar as Business Head. At Mafe Mobiles, Sarkar’s role will be to handle end to end operations, grow the overall business including brand presence among offline, online and distribution in the Indian and overseas market.
“I am confident that our superior quality products coupled with competitive pricing, will steer the Mafe Mobile business in the right direction and carve our rightful position in the Indian and Overseas telecommunications market,” Chiranjib Sarkar, Business Head, Mafe Mobiles said commenting on the brands growth plan.
Chiranjib Sarkar having more than two decades of experience in distribution, marketing and sales. In past he has been associated with notable brands like Intex, PepsiCo and Ziox.
Mafe mobiles have already sold more than 8.5 million plus handsets in India and now majorly focusing in manufacturing under make in India policy with significant presence in Mobile Handsets, Consumer Electronics and Mobile Accessories.
Mafe has strong distribution footprint across Pan India catering to almost 30000 retailers. Planning to launch a series of Smart Phones and a new Smart Watch brand, the company is also increasing its production capacity from 12 lines (currently) to 16 lines.
SAAWARIYA IMPEX PRIVATE LIMITED, since its inception, has become one of the leading players to market affordable mobile phones in India under the brand “MAFE”. Serving customers and giving them utmost value for their money has been the main aim. The market growth of Mafe mobile phones is currently more than 25% per annum (CAGR).
Working in conjunction with the recent Indian Government policies of digitalization and Make In India projects, Mafe has established their manufacturing plant in Haryana with Best in Class manufacturing practices. The plant has a production capacity of around 250,000 units per Month. Mafe handsets pass through stringent processes for quality check, robustness of hardware, software, accessories and user interface. Mafe’s integrated research and development unit works continuously for the establishment of high-quality standards and striving to innovate every process.