Mumbai: In 2020, the country saw a serious overdose of OTT’s popularity, due to the COVID-19 epidemic and the insanely high quality, original content that the streaming platform introduced this year. The main players were Netflix, Amazon Prime, ALTBalaji, Hotstar, Zee 5, Sony Liv and others in the digital revolution, with something for everyone, anywhere and on the front of everyone on any device.
Crime thrillers got a taste of the impeccable season of Amazon Prime and a fast-paced development of immorality, ‘Patal Lok’ and the revenge drama ‘Mirzapur 2’ immersed the audience in its big black world. Both were by far the most watched Indian shows of the stage.
Close to his collision was ALTBalaji’s ‘Scorpion game’. The show brought glory to the golden 80s era of cinema, which was packed with all the ingredients of an entertaining, ‘masala’ series that had long been missing from the small screen.
Zee5’s ‘Abhay 2’ was for thrilled action lovers and kept viewers occupied with their seats, while Hotstar’s espionage thriller ‘Special Ops’ which was based on India’s most comprehensive manhunt, is one of the most watched shows Was one of
Although Netflix made headlines with international shows such as ‘Money Heist’ and ‘Sex Education’, and mainly for the urban crowd, they lacked breakout original Indian content. However, shows such as Indian Matchmaking of the platform, a reality series on Orange Marriage in India and ‘Fabulous Lives of Bollywood Wives’ which touched the personal and professional lives of Indian star wives remained in the news.
Hansal Mehta’s series on Sony Live, ‘Scam 1992: The Harshad Mehta Story’ based on the controversial 1992 Indian stock market scandal, Harshad Mehta Story also caught the attention of the audience. Everyone’s eyes remain on the show to determine whether his streak continues.
Another trend that emerged was the popularity of female-centric shows as OTT placetforms; ALTBalaji had immense success with ‘Mentalhood’, Karisma Kapoor’s first series. The show changed the strategy of avoiding children and everyday chores into mothers. Another hotstar crime drama, ‘Arya’ is in the headlines by Sushmita Sen, which is based on the Dutch drama series Penoza.
While 2020 may not be the best year for us, it certainly inspired the streaming platform to step up its game, presenting something new to viewers with a wide variety of content to defeat those lockdown blues.