Anandita Dutta appointed as Chief Marketing Officer of Pizza Hut India

Pizza Hut India has named Anandita Dutta as the Chief Marketing Officer of the company. In her new role, she will oversee all aspects of marketing and branding, with the main objective of transforming Pizza Hut into a ‘Younger and Everyday’ brand by making its pizzas more accessible to a wider and younger audience. In addition, Dutta will work with Merrill Pereira, Managing Director, Pizza Hut Indian Subcontinent.

Anandita Dutta has been a part of the marketing space for almost 17 years, and has worked with Unilever, GlaxoSmithKline Consumer Health Care and Whirlpool.

Merrill Pereira said that Indian consumers today are highly globalized in their outlook and preferences, yet rooted in Indian tastes and traditions. “Datta’s unique career trajectory that combines rich international experience and diverse domestic work profile is, therefore, a perfect match for us. As we rapidly expand and move towards becoming a ‘Young & Everyday’ brand in India While making changes, Dutta’s expertise in managing high-end marquee brands will be instrumental in steering Pizza Hut India in the right direction.

Anandita Dutta has been a part of the marketing space for almost 17 years. Prior to her current role, she was Global Brand Director at Unilever, where she played a pivotal role in driving global brand equity, brand purpose and positioning, core strategy, innovation roadmap and communication development in developed and emerging markets.

“I have been following the path of Pizza Hut in India and what the brand has achieved in the last three years despite the pandemic is commendable. With a focus on technology, expansion, disruptive products, value pricing and differentiated communication, I believe Pizza Hut is already on the right track,” Anandita Datta, Chief Marketing Officer, Pizza Hut India, elaborated.

Additionally, she has worked with brands like Lipton, Kissan, Taza at Unilever, besides working with Horlicks and Sensodyne at GlaxoSmithKline Consumer Health Care and Whirlpool Refrigerators.