Mumbai: ‘Content Queen’ Ekta Kapoor has joined the fourth annual edition of Variety 500 with people like Oprah Winfrey, Jeff Bezos, Mark Zuckerberg, Steven Spielberg, Leonardo DiCaprio, Beyoncé and Tim Cook. It is an index of the 500 most influential business leaders shaping the global media industry.
With Indian soap opera practically invented, she has defined Indian television and now dominates the local streaming market with Alt Balaji.
It is the Padma Shri award-winning South Asia’s biggest TV content producer that has mastered everything from soap operas to reality shows and films.
Her Alt Balaji has made it to the list of India’s 100 Most Admired Brands 2020 Eligibility List and has only managed to make over 800 hours of TV in the last one year. It was only then that she joined some of the most influential names in the world who left a creative and commercial mark in the media industry.
An innovator and risk-taker, Ekta Kapoor has taken many steps to take the country forward. It is, therefore, no surprise that she is the only woman out of the eight Indian names to have made it to the list of Variety 500.
Other influencer names in India on this highly coveted list include Akshay Kumar, Mukesh Ambani, Aamir Khan, Ronnie Screwvala, Kishore Lulla, Siddharth Roy Kapoor, and Kalanithi Maran.
Recently listed as one of Fortune India’s 50 most powerful women, Ekta Kapoor has managed to carve a niche in the highly competitive Indian OTT market.
Only 4 years old in the streaming market, the platform is already a leader in the Hindi SVOD space, which includes 62 original shows.
Ekta Kapoor has made this saying ‘person with magic touch’ come true because she is a woman who really spills gold!