Mumbai: In the year 2020, when everything came to a halt with the lockdown caused by the Covid-19 epidemic, people at large opted to spend their time at home binge-watching shows and movies. In this difficult time, entertainment was the only way to escape the harsh realities prevailing around the world. In these challenging times, when the production of the show also stopped, one of India’s premier homegrown OTT platforms, Alt Balaji emerged amidst all the adversity and managed to entertain the audience with its unique stories and amazing content. is.
It was indeed a notable year for the homegrown streaming platform, which included over 18 originals. The fastest growing and most talked-about OTT platform with over 70 originals as part of its most diverse and robust content library in India, creating engaging content for the masses with an array of most riveting shows. come across as.
With the momentum building in 2020, Alt Balaji is set to have an exciting lineup of shows in the new year. These include Broken But Beautiful Season 3, Apaharan 2, The Test Case Season 2, Dev DD Season 2, Punch Beat Season 2, Crash, LSD – Love Scandal and Doctors, Bang Bang, The Married Woman. In addition, shows like Namaste Ji, Uncontrollable Season 2, Hum Se Humsafar, Cartel, Blackwoods and Mirror are also in the pipeline. Not only this, Alt Balaji is all set to score a century by the end of 2021 with 100 Hindi originals.
This year has been a fruitful year for the web space as a streaming platform, where both global and homegrown have seen tremendous growth in subscriptions and views. Alt Balaji has left no stone unturned to deliver the right dose of entertainment during the epidemic. The OTT platform has given many powerful shows this year, such as Kod M, Mentalhood, Kahane Ko Humsafar Hai Season 3, Who is Your Daddy Season 1 and 2, Rains Season 2, Babaaki, Virgin Bhaskar 2 among others. Has been appreciated by critics and audiences. All the same, after launching the highly successful crime thriller Apaharan in 2019, Alt Balaji has introduced several crime thrillers such as Scorpion’s Game, Mama Bhai and Dark 7 are going to be the best show of the white genre season.
As far as ratings are concerned, some of its popular shows such as Scorpion’s Game rated 8.9 on IMDB and the mentality with which Bollywood diva Karisma Kapoor made her digital debut and comeback, the show is top-notch on IMDb with an 8.1 rating. 10 ranks among the highest rated crime thrillers. At the same time, Bebaki and Dark 7 White have a rating of 8.5 and 8.3 on IMDb. Ruling in the Hindi OTT category, more than 56% of consumers come from Tier 2 and 3 cities and 75% are below 35 years. Whereas, the international diaspora receives more than 20% of its audience. Alt Balaji is easy to buy and is the cheapest OTT platform in the country. Alt Balaji app has remained in the top 5 paid apps continuously for the last 3 years.
Entertaining throughout the year, Alt Balaji has surprised audiences with a magnum opus like Porshapur, ending 2020. Paurashpur is a unique web show of its kind, with other actors like Annu Kapoor, Milind Soman, Shilpa Shinde, Shaheer Sheikh promising to entertain the audience with their captivating story, gorgeous costumes, high quality production design and talented actors Does.
The list of upcoming originals to be launched on Alt Balaji in 2021 is as follows:
One of the most successful OTT franchises, ‘Broken But Beautiful’ was highly loved by all and still stands high on the rating charts. The franchise’s beautiful original music is still popular among fans. The first two seasons of Broken But Beautiful were featured in a tender love story of individuals (portrayed by Vikrant Massey and Harleen Sethi), who meet under the most unexpected circumstances and soon become a support system for each other. And now, fans are eagerly waiting to learn more about the story of Agastya and Rumi, with the new pair appearing in the third season- Siddharth Shukla and Sonia Rathi!
Abrasion 2 Cast: Arunoday Singh, Nidhi Singh, Snehil Dixit Mehra, Sanand Verma, Sukhmani Sadna and Aditya Lal After the grand success of Season 1, Alt Balaji’s abduction – Sab Ka Kataga has been renewed for a second season. Packed with an entertaining narrative, unimaginable twists, thrilling plotlines, and situational background scores, Kidnapping is a spice entertainer set in the 70s. The cast and crew of the show are currently shooting in Uttarakhand for the second installment of the show. Seeing the excitement on the set, Arunoday Singh and Nidhi Singh, who played the roles of Rudra Srivastava and Ranjana Srivastava respectively, are most excited. Shooting is going on in full swing and the pair are at their best as they want to make the second season bigger and better than season 1.
Cold Lassi and Chicken Masala Season 2 Cast: Rajiv Khandelwal and Divyanka Tripathi After the grand success of the first season, Alt Balaji’s Cold Lassi and Chicken Masala have been renewed for the second season. Cold Lassi and Chicken Masala (Cold Buttermilk and Chicken Masala) is an Indian romantic comedy web series starring Divyanka Tripathi Dahiya and Rajiv Khandelwal. Produced by Doris Day and Suhail Zaidi, it is directed by Pradeep Sarkar. The story revolves around two hotel management students, Nitya and Vikram, who later become chefs. Divyanka Tripathi made her digital debut through this show.
The Test Case Season 2 Cast: Harleen Sethi After the success of season 1, Alt Balaji is set to launch the second season of The Test Case. In season two, Harleen Sethi will be seen playing the role of an army officer named Major Zoya Ali. The show will show the journey of a female officer who can stand face-to-face in conflict and war zones and can fight against the enemy.
Dev DD Season 2 Cast: Ashima Vardan, Sanjay Suri and Nauheed Cyrusi Dev DD is ready to make things fun beyond your imagination. This Modern Day version of Devdas is full of drama, heartbreak and romantic twists in the life of the main protagonist Devika. Starring Ashima Vardhan, Sanjay Suri and Nauheed Cyrusi in the lead roles, the show is set to hit the screens once again with the show.
Punch beat season 2 Cast: Priyank Sharma, Siddharth Sharma, Nikki Walia, Nikhil Bhambri After the grand success of the first season, Alt Balaji’s Punchbeat has been renewed for the second season. With Harshita Gaur, Priyank Sharma, Siddharth Sharma and Khushi Joshi in the lead roles, Punchbeat is a teen drama series which will feature the story of four students from one of the most prestigious schools in India. Beginning as strangers, it is shown how their lives change and they become each other’s best friend. This youth-based show is full of fun, drama and prank. Always ready to outdo each other, these children will be seen enjoying every moment of their lives.
Crash Cast: Zain Iman, Rohan Mehra, Aditi Sharma, Kunj Anand, and Anushka Sen Crash depicts the story of four siblings who split up from each other in the early 2000s due to a catastrophic accident. What happens when four siblings meet again? Follow us to know the story of Kabir, Kajol, Rahim, and Alia!
LSD – Love Scandal & Doctors Cast: Rahul Dev, Siddharth Menon, Puneet Pathak, Ayush Srivastava, Shruti Menon, Srishti Rindani, Tanaya Sachdeva and Pulkit Makol. LSD – Love Scandal and Doctors is India’s first medical thriller that revolves around a murder and discovers that it was all planning or just an accident. What connects with the mystery is that there are five interns in a hospital charged for this incident, which raises the question in our minds whether these future doctors are life guards or traitors. The show featured power, politics, nepotism and competition and greed to be the best.
Bang Baang Cast: Faisal Sheikh (Mr. Faisu) and Ruhi Singh ‘Bang Baang’ will be a visual spectacle film for youth action cinema lovers that will keep the audience occupied. The original web-series includes suspense, rash action and youth drama, which will unravel the deep mysteries one by one.
The married woman Cast: Ridhi Dogra, Monica Dogra, Imad Shah, Ayesha Raza Mishra, Rahul Vohra, Suhas Ahuja, Divya Seth Shah The Married Woman is a love story based on Manju Kapoor’s famous book ‘A Married Woman’, which began during a time of turbulence in the country, revolving around two beautiful humans – Aastha and Peepli, Those who love each other religiously, gender and socially.
Apart from the above shows, some other shows to be launched in 2021 include Hello G, Uncontrollable Season 2, Hum Se Humsafar, Cartel, Blackwoods and Mirror.